Billions of people use social media every day. That’s why so many entrepreneurs are creating social media pages for their business.
One of the most popular networks is Facebook. Anyone can create an account for free and use it for both personal and business purposes.
If you having an upcoming event or want to connect with other users, then you take advantage of some of the cool features Facebook offers.
Facebook event helps entrepreneurs and professionals promote their business both locally and internationally. In fact, it is not just for small occasions because it works well for big affairs.
If you’re going to create an event for your business, then make sure that your cover photo looks professional, attractive and memorable.
What is the difference between a Facebook cover photo and event cover photo?
A Facebook cover photo is at the top of your Facebook page. An event cover photo is for occasions and affairs and falls in your post area.
As a business owner, you need to keep in mind that the size of the two is different from one another.
You don’t want to waste your time designing a cover that won’t fit the requirements of this social media platform.
The dimension of a Facebook cover photo is 820 pixels wide by 312 pixels tall. A Facebook event cover photo is 1920 pixels wide by 1080 pixels tall.
Here are some tips that will help you design a Facebook event cover photo for your business.
- Make sure your cover photo stands out.
As a business owner, it is a must for you to make sure that your Facebook event cover photo stands out, getting the attention of more participants.
Always remember, your goal is to get the attention of online users. In order to design a simple yet attractive cover, you need to use professional images with a text.
- You need to use original and relevant photos.
Think about this when designing a Facebook event cover photo for business purposes. Make sure your photos are not only original, but also relevant to the occasion that you want to promote.
You don’t want to confuse the online users. Keep in mind that honesty and loyalty are important to become successful.
- Don’t be afraid to be creative.
Since thousands of businesses are creating Facebook events every day, you’ll need to be creative to stand out. You can use photo editing tools like Photoshop, Canva and many other applications.
When using an online tool to design a Facebook event cover photo, it is a must for you to avoid using templates. It’s not good for your business and can result to negative impact.
- Use the color of your brand.
Many entrepreneurs failed with their Facebook event promotions because they don’t use the color of their brand.
If you want the online users to remember your event and business, then apply the colors found in your logo.
Avoid trying new color combination so it doesn’t confuse participants and customers.
Once you’re done designing your cover photo, you can follow the steps below to create a Facebook event.
Here are the 4 steps to set up a Facebook event.
1. Upload a cover photo.
First, you need to visit your Facebook page and select event. After that, you need to choose a theme or upload the cover photo.
Since you are going to use this Facebook feature for business, it is a must to upload the design that you created.
2. Add important details.
Once the cover photo is uploaded, then it’s time to add the event details. Things like your event name, location, date and time.
You need to double check everything and make sure that all the information is accurate.
3. Write a description.
The next step is to add a description. Don’t just copy and paste, you need to write an original description for each business event.
The online users will see that your business and social media presence are important for you.
4. Save your event.
Before saving your Facebook event, choose whether users can invite their friends or not.
Many businesses allow their guests to invite their family and friends to have more participants. Once everything is okay, then create or save your event.
Designing a cover photo for an event is not complicated. You can either create it yourself or hire a professional to do it for you.