From wireframe being the skeleton of a website, the mockup is created to add skin to the skeleton.

This is when the creativity of the web designer comes into play he adds look and feel to the website.

Though you cannot interact with it, still the mockup shows how the website will look that too without writing a simple piece of code.

The actual work on the website begins after mockup is completed. It is almost complete design of the website consisting of layouts, color schemes, typography, navigation, images, text (dummy text), iconography or almost everything that provides answers to the important visual questions.

With this mid-to-high fidelity representation of the website, stakeholders will be able to see the final products very easily.

Stakeholders can actually see how all elements are going to interact with each other when it will be addressing the needs of the users.

Designers and developers also use mockup as a tool that calls the attention of the stakeholders to the problems or irregularities that can’t be revealed on paper. It is much easier to revise the mockup.

And, these problems such as color clashes must be noticed before moving to the final of the four stages of the designing process.

What Are These Four Stages?

  1. Sketch
  2. Wireframe
  3. Mockup
  4. Prototype
  • Sketch and Wireframe are low-fidelity representations.
  • The mockup is medium fidelity representations.
  • The prototype is high fidelity representations.

How Website Mockups Can Help Designers

Here is how a designer can make the best use of mockup.

Detecting Issues

Sometimes the website appears to be a little different from what the designer or client expects.

It is not easy to bring an idea into reality in the very first attempt even when you have some of the best tools.

Sometimes, the limitations or downsides of an idea are surfaced when the idea begins to get the life.

Issues related to the style, size, color, typography etc. can be revealed in the mockup.

Offering Some Other Choices

It is not possible that the vision of the designer and the customer will always match.

However, the designer can make the best use of his creativity in the mockup and offer some other solution that will meet the expectations of the client.

The designer can use the mockup to persuade the client and show how other solution will work.

Hooking a Client Easily 

Even super bright designers find it difficult to explain how a fantastic idea will work.

However, the designer can show the idea in the form of a mockup.

The client will definitely understand the idea offered by the designer.

How Website Mockups are Useful for Project Owners 

Here is how mockup can be of great use for project owners.

Engaging Investors

The project owner has to be prepared with a prototype of the final product in order to attract investors.

Even though prototype is not the actual final product, the prototype can be an expensive deal especially when investors show no interest in the project.

However, the project owner can ask the designer to design a cool mockup that can win the confidence of investors.

A mockup costs a lot less than a prototype.

Using Mockup as a Guide

A website page mockup demonstrates the future product to the investors and if they like it, the project owner can use the mockup as a guide to help users understand how the final product will work.

Making Changes Is Easier

It is almost actual website or product on the screen.

The project owner can actually see what’s wrong and what’s right. Mockups are small still very bright.

The project owner can also give some instructions that can help the designer in making changes easily.

Online UI Mockup Tools

Following are four of the most popular online tools for creating website mockups easily and quickly.

1. Balsamiq Mockups

The designer can use Balsamiq Studios for creating mockups flawlessly at no cost for 30 days.

There is a wide range of ready-made elements making the creation of website mockup a cakewalk.

All these elements are meaningfully categorized.

This is a comprehensive tool and you can create mockup very easily.

Simply drag, drop and format, the drawing surface is yours.

2. Mockplus

This is an all-in-one Web UI mockup tool. One can create a mockup for desktop apps, web apps and mobile apps without mastering any coding or programming skill. It works with the best designing practices in mind. There are 200 components available in the tool for making interactive mockups. That’s why beginners should prefer Mockplus. The free trial of pro version is available for 7 days. If a designer wants to unlock all the amazing features for the lifetime, he can purchase the pro version. The pro version also comes with cloud space of 500MB.


This is a minimalistic tool for creating web mobile mockup and even UI prototyping free of cost. If the designer wants to save some time while creating website mockup, has a lot of opportunities to offers. Both free and premium versions are available. However, the export function is one of the features not available in the premium version.

4. Moqups

This one of the best-known tools for web UI mockup is a pure web application. Moqups is a well-structured tool with a lot of pre-made templates. Simply drag and drop, the drawing area is yours. However, most of the useful features such as exporting mockups as PDF, JPG or PNG file are available in the premium version.


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