Every business owner and corporation wants to have their own identity and presence, and one of the most powerful parts of your brands is the logo. It is an introduction to your company or business as a whole. It will become the face and cover of your organization. A logo is not just a simple image, creating one need an intense deliberation and brainstorming to achieve the most precise representation of your company. The importance of a great logo can’t be overestimated and neglected. There thousands of brands and companies in the market, having a logo that stands out will help you and your company be competitive and well known to the rest of your competition.
Here are the characteristic of a great logo:
This is one of the hardest parts of making a great logo. The uniqueness of your design should have the element no other logos have. It must have a mix of colors, font styles, a picture or drawing that signifies your brand in order to make your design stand out from the crowd. Coming up with an original idea might be difficult, so you tend to use other popular brand logos as an inspiration. There is nothing wrong with it, as long as you prioritize the importance of your creativeness and the originality of your logo.
It’s not just originality and creativeness completes a good logo, it also must be relevant to what you and your business aim. Know your niche and base your logo from there. Having a well-designed logo, but inappropriate for your brand is a total waste of time and effort. It is essential to know your brand’s mission and vision. You need to do a thorough research about your targeted audience before making a design will help you make sure that it is appropriate and effective for your business or company.
Every business owner or corporation wants to have a logo that follows the current trends and modern designs, but it is also important to think ahead. You need to visualize yourself and your businesses two, three, five or ten years, as the trend may change you also need to have a timeless logo that can match its current generation. It is also an option to adapt your logo as years goes by, but you need to maintain the generality of your logo so the customers will still recognize your brand through the years.
You may notice that most of the popular brands have their distinct logo that you can simply identify just by seeing it. They are so iconic that even toddlers can easily recognize it and know what they are intended to sell. This is one of the ingredients of a great logo design. Making it memorable and catchy will ensure a permanent impression engraved in your customer’s mind about your brand.
There are certain instances that you may need to put your logo in a thumbnail, printed on documents, or enlarge it for billboards and posters. Especially now that mobile phones, tablets, and laptops are on its golden years, your logo should also adapt and have a distinct versatile attribute that even with a slight change in some areas the brand still has its own unique identity. You may need to put your logo on a black and white publication, or a website that only shows a smaller version of the brand. It is imperative that the design still embodies your brand even with those changes. Keep in mind that when designing your logo, it is a must to do some trials and tests. It will help you determine if your logo is still recognizable after those small changes.
Now that you know all the attributes of a great logo design it is up to you to make it simple and fruitful. It is essential to have a thorough brainstorming and deliberation. You need to come up with a design that you truly desire and speak for your company itself. Consulting a professional is another great option, you can give your insights and they will have some sample drafts you can choose from. There are also numerous tools and applications you can use for a do it yourself logo design. Just always keep in mind the essential aspect of the great logo design